Today we will give you some tips how can your email campaign become more effective.
Always Sign on the Dotted Line
Always include a signature at the bottom of your emails, as it’s one of the easiest ways to attract more traffic to your website. This signature should include your personal details, your company details, and an unsubscribe link. You can use your signature to link back to your website, and even to other products.
When creating marketing emails, try using different text for both content and links. Also try re-positioning images such as logos and buttons. After sending about 3 different emails, compare the click-thru stats and see which one worked best.
If you want to grow your mailing list, then there’s 2 things that you absolutely must have: a double opt-in process, and a quick way to unsubscribe. The unsubscribe link should take the recipient directly to a page where they are then removed — courteously — from your mailing list.
Maximizing Click-Thru Rates
Both web pages and emails can contain a lot of text and graphics, and this sometimes makes it harder to get your subscribers to perform a certain task, such as clicking on a link to see your special offers.
Avoiding the Spam Filters and Other Email Marketing Tips
Email marketing can be a powerful and inexpensive method of reaching our most active potential and/or existing customers. It can boost not only our direct sales, but also our credibility and referrals.
One of the major benefits of email marketing is that email is free, but obviously this is the same reason that spam has become so popular and so frustrating. With spam comes spam filters and with spam filters comes the blocking of legitimate email.
The right selection of words
Many spam filters work by analyzing the email based on its content and the words used. Many words — such as free, sex and so forth — are very heavy spam trigger keywords. Your priority should be to avoid such words while keeping your newsletter as professional as possible.
Pay attention to your formatting
When formatting your email, keep it simple and professional. Excessive use of different colors, fonts, sizes, images and so forth will result in a higher spam filtering rate. Keep your email as clean as possible, and try to stick to a maximum of 2 or 3 different font types and sizes.
Consistency is king
Use a template if you plan on sending newsletters consistently. This will make sure that all your newsletters look and feel the same. It will also add a touch of professionalism and branding to your newsletters.
Increase Your Email Open Rate By Improving Your Subject Lines
Just like a direct sales letter, the subject line of your email is usually the most important part of getting your readers to actually read your email.
Test the subject line – Take a look at email campaigns you’ve sent in the past. Which subject lines worked the best and gave you the highest open and conversion rates?
The subject of importance – Try and put as much important and relevant information into your subject lines as possible.
Personalize the subject line – If you have details about your contacts then you can use them in your subject line to get their attention.
Avoid spam keywords – Most email servers automatically filter out any emails that contain spam keywords in their subject line – Words such as free, stock, ebay, password, mortgage, etc all trigger spam detection software so keep them out of your subject lines at all times.
Trigger curiosity – The best way to improve your open rates is to pique the interest of your contacts. A compelling headline that entices them to open and read the contents of your email can do wonders for your conversion rate.
Make the offer clear – If you’re making a special offer to your contact then be upfront and include it as part of your subject line.
Emphasize the benefits – Benefit is always the title of an article contained in the newsletter, such as “Company Newsletter – 10 Tips for Better Subject Lines”.
Easy identification – Make sure your contacts know the email is coming from you. Deceptive subject lines can confuse people so always try and including your company name in the subject line. Also, make sure you set the “From” attribute of your email to include your name and your companies name.
Exclaim nothing – Avoid using excessive punctuation at the end of your subject lines.
Always use Double Opt-in
Always make your contact lists double opt-in. This means that when a user subscribes to your contact list, they will be sent an email with a link that they must click on to confirm their subscription.
Unsubscribe and Contact Information
Every newsletter you send out should contain a way for the reader to unsubscribe. Not doing so is illegal in some countries and is an instant sign of spamming. You should also display your contact information (Phone, Fax and Address) clearly. Contact information also allows a potential customer to contact you if need be.
Test, Test, Test
The key to avoiding spam filters is testing. We can send the newsletter to multiple email accounts with existing spam filters.
Auto Responders: The Marketers Magic Trick
Auto responders can work for ANY business. You don’t need to be selling something online for them to work. The content in your auto responders need to be useful. Whilst including marketing hype purely about your product and services can work if there is a strong interest, you’ll usually need to provide relevant tips and information to keep your contact engaged and ready to pull out their wallet when need be.
You should opt to use personalization (custom fields).
Finally, you should TEST your auto responders. Make sure they aren’t trapped by spam filters, make sure the contacts are receiving the auto responders in the order they’re meant to be and so forth.